Lay’s flavors pay tribue to iconic restaurants, make donation

Put It on Our Tab: Lay’s Celebrates New Flavor Icons Chips with Cash Giveaway and $125,000 Donation to Beloved American Restaurants

In these uncertain, unprecedented and unparalleled times, Plano-based Frito-Lay is introducing Lay’s Flavor Icons, recreating the taste of iconic restaurant dishes in potato chip form.

To “return the flavor” and acknowledge the economic impact of COVID-19, Lay’s has enacted a $25,000 Gratitude Fund for each restaurant as a thank you for their inspiration in the kitchen and ongoing support of their local communities.

The new Lay’s Flavor Icons chips, available while supplies last:

  • Lay’s Kettle Cooked New York Style Pizza, inspired by Grimaldi’s Pizzeria in New York City (8 oz. – $3.49; 2.5 oz. – $1.89)
  • Lay’s Nashville Hot Chicken, inspired by Party Fowl in Nashville, Tenn. (7.75 oz. – $3.79; 2.625 oz. – $1.89)
  • Lay’s Philly Cheesesteak, inspired by Geno’s Steaks in Philadelphia (7.75 oz. – $3.79; 2.625 oz. – $1.89)
  • Lay’s Wavy Carnitas Street Taco, inspired by El Torito in Los Angeles (7.5 oz. – $3.79; 2.625 oz. – $1.89)
  • Lay’s Chile Relleno, inspired by Cocina Azul in Albuquerque, N.M. (7.75 oz. – $3.79; 2.625 oz. – $1.89)

“These restaurants and their iconic dishes have brought so many smiles to Americans’ faces through the years and whether that flavor takes you to your favorite neighborhood spot or a far-away road trip destination, Lay’s is proud to join you on that journey this summer when we’re all yearning for a little more adventure,” said Sadira Furlow, Frito-Lay vice president of marketing. “And the restaurants themselves are so ingrained in their communities that when you order a pizza or some street tacos, they’re really serving you a side of hope and joy. The Lay’s Gratitude Fund is our simple thank you to these restaurants’ owners and workers for their resilience and agility in navigating this uncharted territory.”

- FWBP Digital Partners -

Beginning today, fans can find Lay’s Flavor Icons at retailers nationwide – and have a chance to win some cash of their own. Simply visit www.LaysFlavorIcons.com and enter the code from any marked bag (including other favorite Lay’s flavors) now through September 10 for a chance to win $1,000.

To learn more about the Flavor Icons program, fans can visit www.LaysFlavorIcons.com.