Opening in time for the tail end of the summer movie season, Plano-based Cinemark Holdings Inc. has announced it will open its new 14-screen theater in Roanoke this Thursday, Aug. 13.
The Cinemark Roanoke and XD will feature Cinemark’s NextGen cinema design concept, Luxury Lounger recliners and expanded dining options, along with beer, wine and frozen cocktails.
Located at 850 East Highway 114, the 54,000-square-foot Cinemark Roanoke and XD will showcase large, wall-to-wall screens, enhanced sound systems, and digital presentation in every auditorium. The theatre will feature a Cinemark XD: Extreme Digital Cinema auditorium and several of the auditoriums will be RealD 3D capable.
“Our new theatre was designed to offer the city of Roanoke, as well as the North Fort Worth area of the Metroplex, a complete, state-of-the-art entertainment destination,” said Tim Warner, Cinemark’s CEO in a news release. “With our Luxury Lounger recliners, Cinemark XD auditorium, expanded dining options and beer, wine and frozen cocktails, the theatre will quickly become recognized as the preferred entertainment destination.”
Cinemark Holdings, which trades on the New York Stock Exchange under CNK, purchased the 10 acres of land for the theater and parking in 2013. Cinemark has 21 theaters in the Dallas-Fort Worth area and has 503 theaters and 5,720 screens in the U.S. and Latin America as of June 30.