Grand Opening Weekend runs May 7-10 with free washes, giveaways, and a community
celebration
CROWLEY, Texas. Beach Club Car Wash, a new premium car wash brand designed to
make washing your car simple, bright, enjoyable, and consistent, is proud to announce the upcoming
Grand Opening of its first location at 1032 S Crowley Rd, Crowley, TX 76036.
Grand Opening Weekend will take place May 7-10, 2026, featuring free washes for walk-in customers,
giveaways, special introductory offers, and community celebration events.
Beach Club Car Wash was founded by Dallas native Vic Keller, a longtime entrepreneur and company
builder who has spent more than two decades building businesses and investing in the car wash
industry. After years of watching the category closely, Keller saw an opportunity to create something
different: a car wash experience that felt less like a chore and more like a simple, reliable, enjoyable
part of your day.
Beach Club was built around a simple idea: washing your car should actually feel good.
“We wanted to build a better kind of car wash. Something bright, open, easy, and consistent. Most
people do not think much about the car wash experience until something about it feels rushed,
confusing, or frustrating. We wanted to take all of that friction out and create a place that feels
simple from the moment you pull in,” Vic Keller, Owner, Beach Club Car Wash.
Built in North Texas, Designed to Grow
While Crowley is the first Beach Club Car Wash location, Keller and his team are building the brand
with a much larger vision. Several additional North Texas locations are already in development and
expected to open over the next six months, with more planned across the country.
