Atlanta HR, employee benefits firm merges with Higginbotham

Atlanta-based Resource Alliance, a human resources and employee benefits firm serving Georgia’s multifamily residential industry, has merged with Fort Worth’s Higginbotham, an insurance and financial services firm serving midmarket companies.

Resource Alliance said it will draw on Higginbotham’s capabilities to expand its services into commercial property/casualty insurance, risk management and broader employee benefits.

Higginbotham ranks by revenue as the 27th largest independent insurance broker in the U.S. The firm is based in Texas and widening its footprint by partnering with professional services firms that mutually enhance client services.

Higginbotham provides a single source solution for insurance that includes in-house human resources services for its employee benefits clients. The partnership will bolster those services and give Resource Alliance a means to begin offering comprehensive insurance services to its clients.

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“This will solidify our position within the multifamily industry,” said Resource Alliance CEO Dennis Weyenberg. “Human resources and employee benefits go hand-in-hand. Having the added expertise to provide large-scale services not just for employee benefits, but for commercial insurance too, will open doors for us.”

Higginbotham Chairman, President and CEO Rusty Reid said, “Every industry has its unique risks, and we can best serve clients by offering expertise in their business sector. We believe that our experience in the multifamily industry will bring value to Resource Alliance’s client relationships.”

Dennis Weyenberg, COO Andy Weyenberg and CHRO Scott Mastley will continue leading Resource Alliance with its existing 51-person workforce in Alpharetta, Georgia.