Frost opens Clearfork location

Frost is celebrating the opening of its Clearfork Financial Center at 5055 Edwards Ranch Road today by making a donation to Rivertree Academy, a local private school that provides community-funded education for under-resourced students in the Lake Como neighborhood.

The bank is having an official grand opening celebration at 5:30 p.m. today. A 149-year old bank, Frost currently operates 136 financial centers across Texas, including 21 in the Tarrant County region.

The new financial center offers the latest in a design that features a welcoming and interactive customer experience. “This new financial center will help extend the Frost customer experience to our neighbors in West Fort Worth,” said Hadley Woerner, Tarrant County Region president for Frost. “Our way of doing business combines a personal approach and old-fashioned values with the latest technologies.”

Frost’s new financial center offers a range of financial services for consumer and business customers, including commercial and personal bankers and investment services. The new design includes a Frost Room complete with an online banking center where customers can access their accounts through the Internet, and a Community Room, which offers a state-of-the-art venue for local organizations.

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The Clearfork Financial Center is also home to one of Frost’s newer design features, a welcoming greeter station, where bankers can assist customers with making a deposit and withdrawal, answer account questions, open an account or apply for a loan.

Though contemporary in design, the new facility also includes a number of unique design elements that reflect Frost’s local heritage and evoke the Texas spirit. Historic state maps and black-and-white photos of Texas line the walls. There is even an old-fashioned boot scrape by the entryway of the building.

The Grand Opening ceremony and reception will take place at 5:30 p.m. today for local business and area leaders. The center will welcome the public to a Tailgate Party featuring games for kids and offerings from Hazel’s Back Porch and Salsa Limon food trucks from 4-6 p.m. tomorrow.