48.2 F
Fort Worth
Wednesday, November 25, 2020
Banking Higginbotham to be title sponsor for Cowtown Marathon in 2020
Banking Higginbotham to be title sponsor for Cowtown Marathon in 2020

Higginbotham to be title sponsor for Cowtown Marathon in 2020

Other News

Book celebrates defunct newspaper on anniversary of demise

By ANDREW WELSH-HUGGINS Associated PressCOLUMBUS, Ohio (AP) — The Vindicator in Youngstown, a 150-year-old paper that shut down last year because of financial struggles,...

D Magazine founder Wick Allison dies

D Magazine founder and longtime publisher Wick Allison died Sept. 1 after a lengthy battle with cancer, according to a story in D Magazine. Allison...

Fortress Festival team launching Fort Worth-based creative agency

The team behind Fortress Festival is launching Fortress Creative, a new full-service creative agency focused on serving brands and local businesses. The team’s current projects...

Local agencies take home national honors at AAF program

Balcom Agency wins five silver awards Balcom Agency, a Fort Worth agency founded in 1993, was awarded five ADDY awards at the national American Advertising...

The 2020 Cowtown Marathon announced its new title sponsor on Oct. 29.

Strengthening its local ties, long-time Fort Worth company Higginbotham joined in a partnership agreement to become the Cowtown Marathon Relay title sponsor.

In a press release, Higginbotham Chairman and CEO Rusty Reid said the partnership is a privilege.

“Our sponsorship fits squarely with Higginbotham’s values, Reid said. “We’re compelled to give back to our community that has supported us for seven decades while reinforcing our commitment to wellness among our employees and clients.”

The Cowtown Marathon is the largest multi-event road race in North Texas, with 7 distance options from 5k to Ultra Marathon. According to a previous study by Visit Fort Worth, the marathon has an estimated annual economic impact of $10.4 million.

The Higginbotham-sponsored Cowtown Healthy HIG Marathon Relay is a four-athlete race with each leg averaging between 6 miles and 7 miles.

The insurance brokerage company said it plans to market the relay to its clients, engaging corporate teams in friendly competitions and introducing new athletes to the sport and the marathon.

“Building awareness to regional companies that value employee and customer health brings pride to the Cowtown race community,” Heidi Swartz, Cowtown’s executive director said in a statement. “We are excited to partner with a new sponsor that plans to activate their sponsorship in ways that bring new runners to a lifelong pursuit of fitness.”

Proceeds from the Cowtown Marathon go directly to the C.A.L.F. Program, which promotes a lifelong love of fitness for thousands of area children.

Other sponsors of the event include UNT Health Science Center, Medical City Healthcare, Autobahn Fort Worth among others.

The Cowtown Race Weekend is scheduled to take place at Will Rogers Memorial Center from Feb. 28 to March 1.

httpd://cowtownmarathon.org


close






Oh hi there 👋
It’s nice to meet you.

Sign up to receive awesome content in your inbox.

We don’t spam! Read our privacy policy for more info.

Latest News

Classic holiday tunes get animated

The holiday stars are gone, but still animated to tune. This holiday season, musical legends Bing Crosby, Chuck Berry, Ella Fitzgerald and Frank Sinatra are returning in animated form with...

Cholula is hot with $800M acquisition by McCormick and Golden Chick deal

Here’s some hot news. McCormick & Company Inc. (NYSE: MKC) on Nov. 24 announced that it has signed a definitive agreement to acquire the parent company...

3rd major COVID-19 vaccine shown to be effective and cheaper

By DANICA KIRKA Associated PressLONDON (AP) — Drugmaker AstraZeneca said Monday that late-stage trials showed its COVID-19 vaccine is highly effective, buoying the prospects...

Netflix to expand production hub in New Mexico

ALBUQUERQUE, N.M. (AP) — Netflix plans to establish one of the largest production hubs in North America with an expansion of its existing studio...

Get in the holiday mood with Carrie Underwood, Dolly Parton

Carrie Underwood, "My Gift" (Capitol Nashville) Carrie Underwood takes fans to church with her first holiday album "My Gift," a set of hymns and traditional...