Thursday, September 16, 2021
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Morrison acquires El Paso’s Western Wholesale

🕐 1 min read

Morrison Supply Company LLC, a Fort Worth-based wholesale distributor of plumbing, HVAC, and builder products throughout the Southwest, has acquired the assets of El Paso-based, Western Wholesale Co. Inc. Western is one of the largest showroom and builder appliance businesses in the El Paso and surrounding markets. Western will be re-branded under the Morrison name but the Western team will transition to Morrison and will continue to provide exceptional customer service. Sam Shallenberger, Frank Estrada, Vicki Marcusse, Gina Avila and all of the other current associates will continue with Western. No transaction terms were released. 

“We welcome Western Wholesale to the Morrison family and look forward to partnering with them to provide our customers with great value and excellent service,” said Stan Allen, president of Morrison in a news release. “We will expand the current showroom displays and add to Western’s current product offering with an extensive line of plumbing, appliances, door and cabinet hardware, and lighting. We’ll feature signature plumbing brands such as Kohler, Delta and Elkay; as well as appliances such as Whirlpool, Electrolux, Sub Zero / Wolf, Thermador and Viking. Our plan is to have the premiere showroom for home builders and homeowners throughout the El Paso region.” Morrison’s acquisition of Western expands the company’s footprint in West Texas and Eastern New Mexico. Western will add to the El Paso plumbing/HVAC branch located at 40 Butterfield Circle that opened in June 2014 as well as nearby Morrison locations in Las Cruces and Alamogordo, N.M.  

Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

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