New logo, tagline for First American Payment

First American

First American Payment Systems L.P., a provider of transaction processing systems, has refreshed its brand logo and added a new company tagline.

The new tagline, Technology Driven Payments, will appear with the new logo and will be unveiled at the annual ETA Transact event in Las Vegas from May 10-12. The company says it new tagline reflects its “comprehensive suite of payment solutions built on advanced and proprietary payment technology.”

Over the past several years, First American has significantly invested in payment technology and platforms that allow for customized payment solutions to merchants, sales partners and payment integration solutions for software companies. The latest product enhancement, a refreshed 1stPayPOS tablet point-of-sale solution, will be available soon and is being previewed at the Transact show.

“This is a really exciting time for First American and our customers and partners,” said Neil Randel, CEO of First American Payment Systems. “We are announcing our refreshed brand and tagline to reflect the advanced payment solutions we offer in the marketplace from in-store, mobile, online, integrated solutions and more. We have invested significantly in our technology over the years in order to provide our merchants and partners solutions to their payment problems. We know the answer is technology and we have grown the business based on that foundation.”

- FWBP Digital Partners -

To see the new brand logo and tagline, visit