Simmons Bank has landed naming rights for an entertainment plaza and pavilion at the new Dickies Arena and will also become a major sponsor of the Fort Worth Stock Show & Rodeo, the arena’s management company announced Oct. 10.
Simmons Bank Plaza, located on the east side of the arena, will host a number of events throughout the year, including pre-event parties and fan festivals. The plaza will accommodate up to 3,000 guests.
The plaza also will be home to the Fort Worth Stock Show & Rodeo’s Bud Light Roadhouse, a live music venue, as well as The Corkyard, a new destination where Stock Show guests can enjoy a wide selection of award-winning wines served by the glass, according to Trail Drive Management Corp. (TDMC), the not-for-profit operating entity of Dickies Arena.
“The Simmons Bank Plaza provides another layer of entertainment for guests coming to Dickies Arena,” Matt Homan, president and general manager of TDMC, said in a news release. “The plaza will be home to activities before and after many of our major events, and it offers one of the best views of downtown Fort Worth.”
Simmons Bank has 12 Tarrant County locations and over 200 local associates, said Terry Smith, president of Simmons’ North Texas Division.
“This partnership is a reflection of our commitment to the future of this community and one of its most cherished institutions, the Fort Worth Stock Show & Rodeo,” Smith said.
Stock Show President and General Manager Brad Barnes said the bank’s role as a Stock Show sponsor will give the show “a tremendous partner to advance our objectives of helping educate youth and enhancing the Will Rogers Memorial Center for the benefit of the people of Fort Worth and North Texas.”
Scheduled to open late this year, Dickies Arena will bring a wide variety of programming to Fort Worth, including major concerts, family shows, sporting events and community events. Beginning in 2020, the $540 million multipurpose facility will be home to the Fort Worth Stock Show’s rodeo performances.