Simmons name Crippen regional retail manager for Texas, Southwest

Jon Crippen

Simmons Bank has named Jon Crippen regional retail manager for its Texas and Southwest divisions. Crippen brings nearly 20 years of experience overseeing branch networks with an emphasis on management and developing top talent.

“We believe Jon’s exemplary management skills will not only add to the quality of our workplace, but will also create an exceptional client experience,” said Franklin Shirrell, chief retail officer at Simmons Bank. “As a company that prioritizes culture and community alongside growth, Simmons has found an ideal fit in Jon.”

Crippen joins Simmons from Regions Bank, where he served as consumer banking manger, leading multiple branch teams in the Dallas-Fort Worth markets. As a member of the bank’s Consumer Banking Corporate Leadership team, he also focused on developing new strategies to deepen customer relationships, optimize customer experience and enhance career development opportunities for associates. Crippen’s efforts consistently led to his ranking within the top tier of workplace performance at Regions.

A University of Nebraska graduate, Crippen has served as a board member for the Child Saving Institute of Omaha and also as a member of the Omaha Chapter of the Urban Financial Service Coalition and the Leavenworth Chamber of Commerce’s Business and Economic Development Committee. He was previously vice chair of the Alliance Against Family Violence.