Southside Bank rebrands to refresh image with updated identity

Southside Bank

TYLER – Southside Bank, a 56-year-old community bank based in Tyler, Texas, has revealed a new logo, tagline, mission and vision statements in its 2016 Annual Report released last Friday.

The bank also announced that, over the course of several years, it will remodel each of its locations in East, North and Central Texas. The purpose of the rebranding is to help modernize and evolve the company’s image.

The new branding will take effect company-wide July 31, 2017 both digitally and in print. The company said the new brand identity embodies the bank’s commitment to being a leading financial institution for Texans seeking contemporary convenience with personalized service.

“This rebrand isn’t about changing who we are or what we do. It’s about celebrating where we have been and where we are going,” Southside Bank President and CEO Lee Gibson said in the release. “We are focused on providing our customers with industry-leading services and products, and we want to make sure our message reflects the modern, forward-thinking bank we have become.

- FWBP Digital Partners -

Southside Bank is a wholly owned subsidiary of Southside Bancshares Inc. (NASDAQ:SBSI)

– FWBP Staff