Survey: Dallas-Fort Worth No. 2 in frugality


Clipping coupons from the newspaper seems like a relic of the past, but people are still using coupons – both paper and digital – to save. And the Dallas-Fort Worth area is one of the leaders in saving money, according to the Savings Index.

The seventh annual ranking was released today by Quotient Technology Inc. (NYSE: QUOT), which runs the app and website,

For the second year in a row, Washington, D.C. earned the top position on the annual ranking of America’s Most Frugal Cities, according to the Savings Index.

Shoppers in the D.C. area selected more than 27 million digital coupons in 2017, totaling more than $39 million in savings – a 25 percent increase over 2016. All told, Quotient delivered more than 3.5 billion digital coupons in 2017, the equivalent of 6,747 every minute.

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The Top 10 Most Frugal Cities are:

1. Washington, D.C.: 2nd year-in-a-row winner

2. Dallas-Ft. Worth: climbed from No. 5 to No. 2

3. Raleigh-Durham: edged up from No. 4 to No. 3

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4. Charlotte: fell from No. 3 to No. 4

5. Orlando: slipped from No. 2 to No. 5

6. Philadelphia: jumped from No. 11 to No. 6

7. Tampa-St. Petersburg: dropped from No. 6 to No. 7

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8. Atlanta: jumped from No. 10 to No. 8

9. Nashville: fell from No. 7 to No. 9

10. Cleveland-Akron: fell from No. 8 to No. 10

In 2017, one city, Virginia Beach, Virginia, fell off the top 10 list completely, slipping from No. 9 in 2016 to No. 13 in 2017.

“America’s Most Frugal Cities list shines a light on cities where the shoppers make sure to stretch their budgets,” said Jeanette Pavini, savings expert for “Using coupons in the digital age is so easy there’s no reason not to take advantage of them. With little effort, people are saving hundreds of dollars every year.”

This year’s other top 25 frugal cities include: Boston (#11); Miami/Fort Lauderdale (#12); Virginia Beach (#13); San Francisco (#14); New York (#15); Phoenix (#16); Indianapolis (#17); Kansas City, Missouri (#18); Houston (#19) Columbus, Ohio (#20); Las Vegas (#21) Providence (#22); St. Louis (#23); Cincinnati (#24); Pittsburgh (#25).

For more information about the Savings Index,