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Monday, April 12, 2021

Top 100 Newcomer: Koddi rides to technology wave in travel industry

Top 100 Newcomer

George Popstefanov, CEO


2821 W 7th St.

Suite 270

Fort Worth 76107


One success can sometimes lead to another.

George Popstefanov founded Fort Worth-based PMG in 2010, a company that leverage technology to solve marketers’ problems in the burgeoning world of digital media.

PMG has been a fast-growing success, so much so that three years later it led to a spin-off, Koddi, also based in Fort Worth, co-founded with Nicholas Ward, who is also president. Popstefanov is CEO.

Koddi is a leading marketing technology company for the travel industry. It serves some of the most sophisticated programmatic advertisers in the travel space, including TripAdvisor, Kayak and Hotel Finder.

In June of this year, Koddi, announced a local partnership with Southlake-based Sabre. Koddi is partnering with Sabre to provide its award-winning metasearch optimization solution to hotels using the Sabre SynXis platform.

As part of its ongoing commitment to provide marketing solutions that increase revenue for its hoteliers, Sabre will license the Koddi Enterprise Meta platform to maximize exposure of hotel properties on metasearch channels, driving more bookings and improving marketing ROI.

“Metasearch is arguably the most important channel for driving demand for hoteliers,” said Ward. “To effectively compete, hotels must win when it comes to optimization for Google, TripAdvisor, Trivago, Kayak and more. Koddi is thrilled to be working with an industry leader such as Sabre to deliver that competitive advantage for their customers.”

This year, Inc. Magazine ranked Koddi No. 328 on its list of Inc. 5000 fastest-growing companies, reporting revenue of $27.3 million and a three-year growth rate of 1,409 percent.

That’s fairly typical for Popstefanov’s ventures which have often ranked in the Inc 500, Deloitte Fast 500, and Entrepreneur 360 lists of fastest-growing companies and won major industry awards for performance as well as cultivating employee-first environments.

Popstefanov brings a rare combination of deep technical expertise and innovative marketing savvy to the Koddi team. His philosophy for establishing market-leading companies is to do industry-leading work with big brands.

Individually, he’s been inducted into MediaPost’s Online All-Stars, named a Top Boss award winner by Digiday, and included in Direct Marketing News’ 40 Under 40 list of business leaders. – Robert Francis

When was your company founded?


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Give us a brief description of your business:

Koddi is a provider of comprehensive marketing management software and services for the travel and hospitality industries. The company’s award-winning SaaS platform provides a robust network for travel brands and online travel agencies to connect with consumers and drive more bookings and revenue through unified metasearch, social and programmatic campaigns.

Brands can consolidate and manage the entire purchase funnel and gain insights at each point to adjust and optimize campaigns across all channels. As a result, marketers fuel their growth, harness real-time intelligence to drive informed decision-making, and dramatically improve operational expenses.

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