In this strategic executive role, Meza will lead Worth credit union’s comprehensive growth strategy, marketing operations, and member experience initiatives. He will drive the transformation of Worth Credit Union’s brand, digital ecosystems, and omnichannel member engagement while positioning the organization for sustained expansion in an increasingly competitive financial services landscape.
Bernardo Meza brings two decades of transformational marketing leadership from some of the world’s most recognized brands, including Mars, Procter & Gamble, Anheuser-Busch InBev, Dr Pepper Snapple Group, Payless, and UFCU. Throughout his career, he has built high-performing teams, launched breakthrough campaigns, and scaled digital platforms that delivered measurable business impact. His expertise spans brand repositioning, data-driven personalization, omnichannel strategy, and the application of artificial intelligence to create seamless member journeys.
“Bernardo Meza’s appointment represents Worth Credit Union’s commitment to elevating the member experience and accelerating growth through data-driven marketing and digital innovation,” said Michael Massey, President and CEO of Worth Credit Union. “His proven ability to transform complex products into seamless, personalized journeys and to build teams that execute with precision will be instrumental as we scale our impact and expand our reach.”
Meza holds an MBA in Finance and Marketing from Northwestern University’s Kellogg School of Management, a master’s degree in business from Ecole D’Ingénieurs EPF in France, and a bachelor’s degree in Industrial and Systems Engineering from ITESM in Mexico. Beyond his professional pursuits, he is deeply committed to community impact, serving as an active advisor for the Hispanic Scholarship Fund.
His appointment reflects Worth Credit Union’s strategic investment in growth, innovation, and member centric marketing as the organization advances its mission to help members and communities prosper.
About Worth Credit Union
Worth Credit Union is a member-owned financial cooperative dedicated to helping individuals and families achieve financial success. Serving communities throughout North Texas, Worth Credit Union provides a full range of financial products and services while remaining committed to delivering friendly service, innovative solutions, and meaningful community impact. Guided by its promise to help members “Find Friendly. Find Easy. Find Your Worth.,” the credit union continues to invest in its people, technology, and communities to create lasting value for members.
