BBB serving Tarrant, Johnson, Hood, Somervell, Wise, Parker, Erath and Palo Pinto counties is expanding its reach by merging with BBB serving Central, Coastal, Southwest Texas and the Permian Basin.
The partnership increases the BBB service area to a total of 105 counties, offering enhanced services to about nine million people. The merger also boosts membership to more than 17,000 accredited businesses, which represents the largest accredited business base among all BBBs in North America.
“With the merger, we will build on each other’s strengths, combine resources and initiate new programs to meet the needs of today’s businesses and consumers,” said BBB President and CEO Carrie A. Hurt.
BBB will maintain a local presence throughout the Fort Worth area, helmed by a regional director and featuring an official BBB vehicle. Consumers in the Fort Worth and surrounding areas will see increased community outreach, higher social media engagement and regular alerts on scams and consumer issues affecting their area. They also will have real time access to BBB authorities and access to marketing services, joint advertising campaigns and BBB’s corporate partnership program.