Fort Worth-based BrandEra Inc. has announced that it has been selected as the agency of record for Epic Waters Indoor Waterpark, an 80,000-square-foot indoor/outdoor waterpark and entertainment destination set to open in Grand Prairie in late 2017.
The agency will be charged with leading, creating and executing integrated marketing, advertising and public relations strategy in support of the waterpark’s pre-opening marketing campaign, with a heavy focus on presales of annual passes and special event/large group bookings for 2018 – as well as creating general awareness among target audiences of the waterpark’s upcoming opening.
“We are thrilled about the prospect of teaming up with Epic Waters to promote what we are confident is going to become one of the major entertainment and recreation destinations in the region, drawing visitors from across DFW as well as other parts of Texas,” Beth Owens, a BrandEra principal and co-founder, said in a news release.
“We are very excited to be in a partnership with BrandEra. They bring abundant marketing and branding experience, as well as significant ties and knowledge of the local market,” said Rick Coleman, principal and vice-president of development and operations for American Resort Management LLC, the waterpark’s management company.
– FWBP Staff