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Competing with the big dogs: Kisabeth, PAVLOV take national ADDY awards

🕐 3 min read

Fort Worth flexed its advertising and marketing muscles on a national level at the recent 2018 National American Advertising Awards held June 8 in Chicago.

Fort Worth-based Kisabeth Furniture Co. won a Silver ADDY for its campaign on the company’s La Habaña product launch while PAVLOV’s “The Power of HER” season ticket brochure for TCU Women’s Basketball also won a Silver National ADDY Award

“It’s always nice to be honored at the national level, especially among such good company,” said PAVLOV CEO, Allen Wallach. “It’s a testament to our creativity and a great client who inspires us to aim high.”

This is no small deal. National winners survived a competition at local, district and national levels that drew more than 34,000 entries.

“It is both gratifying and humbling to have work recognized as award worthy alongside national companies and products such as Doritos, Mountain Dew, Honda, Xfinity, Proctor & Gamble and a host of other big agency work,” Creative Director Laurel McEuen said in a news release. “We are thrilled!”

Owners Keith and Joy Webster bought the 60-year-old company that makes built-to-order handcrafted furniture in 2013 as it was on the verge of closing.

Joy Webster is widely known in Fort Worth for her role in restoration for iconic downtown Fort Worth buildings while she worked first at Cross Timbers Oil Co., which later became XTO Energy, and later at MorningStar Partners, now headquarters in the renovated former Fort Worth Star-Telegram building.

The Fort Worth Business Press recognized her as a Great Woman of Texas in 2015.

“No other woman in the history of North Texas has been responsible for the acquisition and preservation of more significant historic buildings,” Andy Taft, president of Downtown Fort Worth Inc., said in his nomination of her for that recognition.

Joy Webster got started in the renovation effort when XTO acquired the W.T. Waggoner Building at 810 Houston St. Built in 1919, the building was one of the tallest in Texas at the time and was designed by the legendary Fort Worth architectural firm of Sanguinet & Staats.

“It occurred to me that I had to deal with the building people to get additional space and that sort of thing. Then it occurred to me, why didn’t I do it all? I made that pitch, and they took me up on that offer. And, boy, that started the best career you could imagine,” Webster said in the article for Great Woman of Texas.

Kisabeth Furniture’s La Habaña Product Launch consisted of invitations and print materials showcasing a collection of seven different pieces of furniture and cabinetry designed by Kisabeth’s creative director Laurel McEuen

In addition to the print materials there were social media components, GIF animations, email blast invitations and announcements that led up to a VIP launch party complete with hand-rolled cigars, vintage automobile, and a hand-wrapped collection of showcase cards as a special take-away for all guests, Kisabeth said in the news release.

McEuen acted as the creative director on all pieces in coordination with Robeegraffix Advertising Design and art director Gina McEuen. Roby McEuen oversaw type design, traffic management, and production.

Joy Webster said in a previous interview that Karl Kisabeth started the furniture company in his garage, and she and her son – who was looking for a company – decided to buy it.

Kisabeth Furniture has handcrafted built-to-order furniture since 1958. It is located at 5320 Glenview Drive, Fort Worth, and has a Dallas showroom in the Dallas Design District at 1313 Slocum St.

Includes material from Business Press archives and a Kisabeth Furniture news release.

Paul Harral
Paul is a lifelong journalist with experience in wire service, newspaper, magazine, local and network television and digital media. He was vice president and editor of the editorial page of the Fort Worth Star-Telegram and editor of Fort Worth, Texas magazine before joining the Business Press. What he likes best is writing about people in detail and introducing them to others in the community. Specific areas of passion are homelessness, human trafficking, health care and aerospace.

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