Here’s an article about Fort Worth-based Dickies. Why is that news? It’s news because it’s a GQ column. Yep, the men’s fashion magazine is profiling Dickies. The brand is hip again.
It’s not the first time. In 2003, the brand gained some fame when being worn by some alternative rockers.
And, now here it is again. Dickies is now owned by VF Corp. and is considered part of that company’s line of work apparel. GQ would beg to differ.
www.gq.com/story/how-dickies-pants-became-cool