A duo with deep ties to Fort Worth opens a business consultancy in hopes of driving strategic growth for clients
Wills+Martin, a new women-owned consulting firm launches operations in Fort Worth. The firm is hosting a ribbon-cutting reception on November 6 at 4 p.m. at their office on 440 S Main Street. Suite H, Fort Worth, Texas. “At Wills+Martin, we’re integrating decades of leadership experience and a people-first philosophy to help companies reach goals that truly count, ”stated to Elizabeth Martin J.D., co-founder of Wills+Martin. “Our approach encompasses our professional backgrounds and working knowledge of organizational psychology, business development, marketing and communications, negotiations, and law experience, ”according to Elizabeth Wills, “We’ve seen how strategy paired with empathy drives lasting change.”
Through strategic partnerships, Wills+Martin offers end-to-end strategic business advisory services for small to mid-sized organizations. Their expertise includes supporting organizations looking to scale, develop strategic business plans, those
experiencing leadership challenges, those seeking risk-management consultation and more. Together, Wills and Martin combine years of cross-industry executive leadership, PhD-based transdisciplinary
blend of knowledge, and proven business transformation success. Their decades of corporate experience spans
strategy, operations, organizational health, communications, and law. Both Wills and Martin’s leadership
background include senior roles at Optum Health and The Change Agents Management Consulting.
Both founders have deep roots in Fort Worth. Martin represents the legacy of the Laneri family, founders of
O.B. Macaroni Company in 1899, whose entrepreneurial and philanthropic influence has long contributed to
the city’s growth. Wills’ family history also reflects Fort Worth’s spirit of entrepreneurship — her grandfather
founded Wills Electric in the 1940s, later led by her father and brothers. Wills+Martin builds on this legacy of leadership and innovation, partnering with organizations to drive strategic
growth and transformation.
For more information, visit willsandmartin.com.
