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Fort Worth CVB names new sports marketing director

Jason A. Sands has joined the Fort Worth Convention & Visitors Bureau as its new sports marketing director.

Sands began his new position on May 1. Sands previously served as the executive director of the Evansville Sports Corporation for four years. During this time, Sands secured and managed a variety of sporting events including: NCAA Division II Men’s Basketball Elite Eight and National Championship 2014 & 15; NCAA Division II Men’s and Women’s Cross Country Midwest Regionals 2014-2016; the 10th Annual U.S. Figure Skating National Theatre on Ice Competition 2017; the National Softball Association Girls Fast Pitch ‘B’ World Series and several others.

“I am pleased to announce Jason Sands as the newest member of the Fort Worth CVB team,” said John Cychol, vice president of meeting sales. “Jason’s expertise is a great asset to our sports marketing efforts as we continue to foster an even stronger culture of sports within our community.”

A graduate of Indiana University, Sands received a Certified Sports Event Executive accreditation from the National Association of Sports Commissions and served on the founding board of directors of Sports Indiana. Sands also spent time as the Director of Sponsorship and Marketing for the EVP Pro Beach Volleyball Tour and as the Director of Sports Development at the South Shore Convention & Visitors Authority.

Since the launch, Fort Worth Sports Marketing has been recognized nationally for hosting the 2015 and 2016 NCAA Women’s Gymnastics Championships. Fort Worth Sports Marketing was instrumental in bringing the 2019, 2020, 2021, 2022 Women’s Gymnastics National Championship and 2022 DI Men’s Basketball Rounds 1&2 to the new Dickies Arena.

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