Thousand Oaks, California-based Aisle 9 Retail Inc., a sales and marketing agency for emerging consumer package goods (CPG) in the grocery retail channel, on Monday announces the sale of its assets to Fort Worth-based Marketing Management Inc.
The new entity established by Marketing Management is MMI Emerging Solutions LLC d/b/a Aisle 9, a Texas-based company.
The acquisition will offer stronger working relationships with retail customers across the U.S. and enhance the resources and services available to clients that choose to be represented by MMI’s Aisle 9. One resource available is access to MMI Market Solutions (MSI), an MMI affiliated company. MSI manages a network of market-centric brokers across the United States, Canada and Mexico that will enhance the bandwidth to Aisle 9 clients as their sales grow from an emerging brand to a relevant category brand.
“MMI Market Solutions (MSI) has a strong knowledge in helping emerging brands grow. That combined with our deep-rooted experience in the CPG industry and our access to market sensitive resources and brand development services will help to expand sales and distribution of the new Aisle 9 clients,” said Tim Hauser, vice president of Market Solutions Inc. “MSI’s mission is to expand sales and distribution of existing relevant brands while Aisle 9’s mission is to help emerging brands gain traction in the market. These two missions, working collectively together, offer seamless sales and marketing solutions for emerging brands that eventually cross the chasm to relevant competing products in the category.”
“MMI’s Aisle 9 is the only nationwide sales agency that is specifically designed to increase distribution and sales for new and emerging brands into the grocery channel of trade. The access to and coordination with MMI’s other affiliated companies strengthens our capabilities by adding critical resources, relevant market data, retail services and key customer relationships as we sit in the role of ‘Success Managers’ for our emerging CPG clients,” says Greg Feinberg, President of MMI Emerging Solutions LLC d/b/a Aisle 9. “The new Aisle 9 will be even further distinguished as the best option for domestic and international brands looking to grow their sales and distribution in the grocery channel.”
No price for the transaction was released.