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Harrison signs up with Frito-Lay for tailgate party

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NBC analyst Rodney Harrison has signed on with Frito-Lay’s Tostitos brand to share his must-have tailgating tips and help kick off the Tostitos Tailgate Throwdown sweepstakes. The sweepstakes will give fans a chance to win the ultimate party-inspired grand prize – a trip for one lucky tailgater and 10 friends to the 2014 VIZIO BCS National Championship Game on Jan. 6, 2014, at the Rose Bowl in Pasadena, Calif. Harrison is a retired NFL defensive back who played for the New England Patriots and San Diego Chargers, and spent his college years as a star at Western Illinois University. “Tostitos tortilla chips and dips are the go-to snacks for kicking off any great tailgate,” said Christina Menendez, senior director of marketing, Frito-Lay North America. “This season, we’re not only inviting fans to share their favorite tailgating party moments – we’re giving them a chance to keep the party going at the 2014 VIZIO BCS National Championship Game.” Plano-based Frito-Lay is a division of PepsiCo.  

Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

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