Into The West: Family business opens Stockyards location

Into The West

Into The West is hosting a grand opening ‘Round Up’ on Saturday:

Git yer on your boots for the grand opening of the Fort Worth Stockyards newest addition –

Into The West, the western-chic home furnishings and decor store is making its grand entrance to the heart of boot-scootin’ rodeos and cattle-herding territory — landing its second locale in the 1410 N. Main St. historic building.

Featuring custom furniture designed with repurposed materials, cowhide application, and imported southwestern designs, Into The West will celebrate their new flagship store with live music, food, drinks, and more!

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The community celebration features a live performance from Texas country singer Adrian Johnston and an on-site broadcast from local-radio station, 95.9 The Ranch, exciting giveaways every hour, locally-brewed beer, lite bites, and popcorn for the kids!

WHEN: SATURDAY, April 29, 2017 | 10:00 a.m. to 6:00 p.m.

WHERE: Into The West | 1410 North Main Street, Fort Worth, TX 76164

TIMELINE:

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● Store opens and giveaways begin | 10:00 a.m.

● 95.9 FM The Ranch will host live broadcast | 2:00 p.m. – 4:00 p.m.

● Featured Performance: Adrian Johnston | 3:00 p.m. – 5:00 p.m.

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Into The West

Fort Worth Stockyards location

1410 N. Main St.

Fort Worth 76164

817-332-3100

Keller area location

5970 Park Vista Circle, Suite 100

Fort Worth 76244

817-482-1991

Furniture: A family business that specializes in home furnishings and accessories inspired by the American Old West, Hacienda, and Old World stylings.

Owners: Jack and Natalie McDonald

Employees: 10

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Megan McDonald has a distinct way of ending her radio ads that advertise the family furniture business, Into The West.

No matter the type of ad, she faithfully ends with: Go Frogs!

“Sometimes it will be about a sale or just about what we have in stock,” said McDonald, a Texas Christian University graduate who is a huge Horned Frogs fan. “People often comment by saying, ‘Hey, you’re that ‘Go Frogs!’ girl.’ ”

But in all seriousness, McDonald is integral part of a family-owned business that specializes in home furnishings and accessories inspired by the American Old West, Hacienda, and Old World stylings.

The McDonald family operates a store in Keller. But on April 28, they held a grand opening for a new store at 1410 North Main St. near the Fort Worth Stockyards area.

The McDonalds have been in the furniture business for a quarter century. Megan McDonalds’ parents, Jack and Natalie, began with traditional furniture and then moved into a rustic brand.

“Most of it comes out of Mexico, but we do some custom work,” Natalie McDonald said. “We have everything ranging from kitchen, dining, bedroom, office, game room, bars. Anything you want, we either have it or we can get it. Even if somebody came in and had a contemporary home, we could go to outside sources that we purchase from, suppliers who have collections that aren’t as rustic as what we have in our store.”

Natalie McDonald said the business thrives on competitive prices.

“We love being able to offer really beautiful, unique furniture at really great prices,” she said. “We import directly, so we get a savings when we do that. We buy it in truckload quantities and then, we are able to pass on those lower prices to our customer. When we get a deal, we like to pass it on to our customers instead of the traditional mark up.

“We’ve been in business a long time and offer great customer service. We have great customer relationships.”

The McDonalds live in Keller, but the North Main Street store will become their flagship location. They purchased and remodeled a 1904 building. It once was a bank that patronized by ranches as they sold their cattle in the Stockyards area.

“We tried to keep that historical look when we remodeled,” Natalie McDonald said. “We have a lot of Western things, pieces and accents and hide application and I think it works very well in Fort Worth and in the Stockyards.”

The McDonalds work as a family unit. The business is headed by Jack and Natalie McDonald, along with their son, William, and their daughter, Megan.

“We’re small, family owned,” Megan McDonald said. “We’re honest with people. People like our small-town feel. They like to come in and see mom and dad and brother and sister all working together. We have a working bar in the store that’s fully stocked and ready to serve. Families will come and the guys will have a beer and watch sports while the ladies shop. We make friends with all of our customers.”