Schaefer Advertising officials celebrate their Best of Show award on Friday, Feb. 21 at the American Advertising Awards.
Fort Worth’s advertising community passed out awards at the Feb. 21 event formerly known as the ‘Addys.’
Robert Francis
rfrancis@bizpress.net
The newly named American Advertising Awards, formerly the ADDYS, were presented Feb. 21 with Schaefer Advertising Co. capturing the Best of Show award for Word Crop Signs done for Cassco Development Co. to bring attention to the coming Clearfork development in southwest Fort Worth. The Word Crop Signs are oversized metal words, spelling out Discover, Legacy, Vision and other words that adorn the area of Cassco Development’s planned Clearfork project.
The Best of Show print advertisement was also unusual: Balcom Agency’s work for the Carter Wedding, featuring invitations designed by the bride, Lauren Malbach, for her wedding to Cole Carter. The Best of Show broadcast award went to Ultralite Films for its work for Resident Alien, The Unspoken Speech Project: Words Alone. In that project citizens of Dallas deliver the speech that President John F. Kennedy planned to make in Dallas on Nov. 22, 1963. www.ultralitefilms.com/#!blog/c1qyz The Best of Show interactive award went to The Starr Conspiracy for its work on The Starr Conspiracy website.
Shelby Tamura, a student at The University of North Texas, was awarded the Student Best of Show for a Carfax campaign. The Balcom Agency took home 13 gold awards; Schaefer Advertising, 9; Concussion, 3; Secret Powers, 3; Warren Douglas, 2; Lockheed Martin, 1; The Starr Conspiracy, 1; Ultralite Films, 1; Jimmy Ball Design, 1; Words on Wheels, 1; and Ilfusion Creative, 1. In addition to Gold and Silver awards, Special Judges Awards were presented. Student Special Judges Award recipients included: Anna Parsons, Texas Christian University for Playdoh Advertisement. Corinne Ganther, Texas Christian University for Playdoh Advertising campaign. Professional Special Judges Award recipients included: Schaefer Advertising Co. for JPS Foundation, Small Change Big Impact: Wig Ultralite Films for Grand Trunk: Goods for the Road This year, the program included a new award category that allowed the public to view and vote on all the entries. Out of almost 500 entries, The 2014 People’s Choice Award went to The Starr Conspiracy for The Starr Conspiracy’s Behind The Scenes Video. The American Advertising Federation conducts the annual American Advertising Awards, formerly the ADDYs. The Fort Worth competition is the first of a three-tier, national competition. At the second tier, Fort Worth winners compete against winners from other local clubs in District 10. District winners then advance to the third tier, the national stage of the American Advertising Awards. “The new name makes it clear that this competition embraces every aspect of American advertising, and it does it from the local level up to the national level,” said Rene Murphy, AAF-Fort Worth president. “We felt that the ADDY name set a limit on how the competition was perceived, and the market needs to be reminded that our awards program is local, regional and, most importantly, an American advertising competition.” AAF-Fort Worth held the awards program at Cendera Center on Friday, Feb. 21.