The yearly anticipated Neiman Marcus Christmas Book will feature the memories and stories of customers.
Though sometimes touted as an outlandish or over the top gift list for only millionaires and billionaires, Neiman’s annual Christmas Book, which has humble beginnings as a Christmas card, has been around since 1915 and is estimated to go to around 900,000 households.
The cover will be a mosaic of customer photos chosen through the company’s first user-generated contest. The contest may be entered by customers sharing their photos on Twitter or Instagram using the hashtags #NMholiday #Contest or uploading them here.
Photos must be submitted by Monday, July 31 to be entered in the contest, which will run through Saturday Dec. 23.
In addition to the opportunity to be on the Christmas Book cover, Neiman Marcus will also be giving away weekly $250 gift cards and a grand prize $10,000 shopping spree.