46.5 F
Fort Worth
Saturday, October 24, 2020
Business New retail concept from Macy's opens in Southlake

New retail concept from Macy’s opens in Southlake

Other News

JC Penney sees bankruptcy protection exit by Christmas

NEW YORK (AP) — J.C. Penney believes it will emerge from bankruptcy protection before Christmas under a new ownership agreement that would...

Petalo, not Charmin: Virus brings Mexican toilet paper to US

By JOSEPH PISANI AP Retail Writer NEW YORK (AP) — Toilet...

Mall owners close to buying JC Penney out of bankruptcy

By ANNE D'INNOCENZIO AP Retail WriterNEW YORK (AP) — Mall owners Simon Property Group and Brookfield Property Partners are close to a...

At Home launches collection with Fort Worth connection

At Home Group Inc. (NYSE: HOME), The Home Décor Superstore, has debuted an exclusive collection with interior...

Contesting a changing retail environment and consumer behavior, the next proving ground for Macy’s is Fort Worth.

Macy’s opened its first-ever “Market by Macy’s,” a 20,000 square-foot retail store at Southlake Town Square on Thursday, Feb. 6. The next one would be opening soon in Fort Worth, according to Macy’s.

The new format focuses more on customer experience and social engagement, with a unique range of product and service offerings. Market by Macy’s is a retraction from its much-larger, familiar mall locations.

The new store concept offers curated local and international brands, spaces for community events and a cafe and bar.

During Macy’s Investor Day meeting on Feb. 5, Macy’s chairman and CEO Jeff Gennette revealed the company plans to open two Market by Macy’s stores in the Dallas-Fort Worth metroplex.

The first one: the now-open Southlake location. The other one will open in WestBend, a large mixed-used development in Fort Worth’s University District.

A major redevelopment project is currently underway at WestBend. Upon completion, the development will have 670,000 square-foot of retail, restaurant and office space and as well as a boutique hotel.

“Based on how our digital business is distorted by zip code, along with our brick and mortar presence, we know this new store footprint will provide a lift to our ‘dot com’ business, creating more of that high-value omnichannel customers,” Gennette said at the meeting.

Market by Macy’s has new in-store concepts for customers to enjoy, apart from merchandise sales.

An in-store cafe called Herald serves breakfast, lunch and snacks daily as well as beer, wine and cocktails. Getchell’s Apothecary, a beauty shop that offers more than 80 beauty brands, occupies 1,000 square-foot of space inside the new Macy’s location in Southlake.

“We believe that retail should tell a story and customers should find the joy in shopping,” Rachel Shechtman, Macy’s brand experience officer, said in a statement.

“Market by Macy’s is a community-driven destination where the Dallas-Fort Worth shopper can shop, eat, drink, learn, relax, catch up with friends and so much more. Market by Macy’s is a gathering place for all that’s good and where brands you love meet fresh faces and local friends,” she added.

The event spaces at the new concept locations will accommodate various community-driven programming – from cooking tutorials and book signings to crafting and fitness classes. More than 20 new events and experiences are expected each month.

Macy’s is relying upon the success of the new store concept as the department store chain begins a strategic reset to yield profitability again.

Macy’s earlier this week announced it will close approximately 125 stores in underperforming malls in the next three years.

The company also closed its offices in Cincinnati and San Francisco, leaving New York as its sole corporate headquarters. The result is expected to cut about 2,000 corporates jobs.

The new Market by Macy’s concept and the cost-saving measures are expected to save Macy’s almost $1.5 billion by 2022.

A part of the new strategy, Macy’s will close at least three locations in the metroplex in the next two years. Macy’s location at Golden Triangle Mall in Denton, Music City Mall in Lewisville and Irving Mall near DFW Airport are slate for closure.

Macy’s did not reveal a timeline for the new Fort Worth store.

Latest News

Best Maid can put you in a pickle store

Fort Worth's Best Main can put you in a pickle – a pickle store, that is. Friday, Fort Worth’s...

Facebook Data Center honored with Vandergriff Award

The Facebook Data Center was honored with the annual Fort Worth Chamber of Commerce’s Vandergriff Award at the Chamber’s 10th Annual State...

US airlines still piling up losses but say demand is rising

By DAVID KOENIG AP Airlines WriterDALLAS (AP) — Airlines are piling up billions of dollars in additional losses as the pandemic chokes...

Pandemic hurts AT&T in 3rd quarter; wireless unit stable

By TALI ARBEL AP Technology WriterNEW YORK (AP) — The pandemic continued to hit AT&T through the third quarter as closed theaters,...

American, Southwest, Alaska add to airline loss parade in 3Q

By DAVID KOENIG AP Airlines Writer DALLAS (AP) — Airlines are piling up billions of dollars in additional losses...