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Sunday, March 7, 2021

Penney, Martha Stewart scale back partnership

ANNE D’INNOCENZIO, AP Retail Writer

NEW YORK (AP) — As a court ruling looms, Plano-based J.C. Penney Co. is scaling back its partnership with Martha Stewart.

The department store chain will no longer be selling certain home and bath products designed by Martha Stewart Living Omnimedia Inc., two companies said Monday. Penney will sell a smaller batch of Martha Stewart products, like window treatments and party supplies.

It also will return 11 million of the media and merchandising company’s shares.

Penney and Martha Stewart signed a merchandising deal, including the stock investment, in December 2011. That prompted Macy’s Inc. to sue both companies for violating its exclusive agreement with Martha Stewart.

A judge has been expected to rule in a court battle between Penney and Macy’s over whether Macy’s has an exclusive right to sell some of her products.

 

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Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

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