Monday, September 20, 2021
75.1 F
Fort Worth

Plano-based Garden Ridge to become At Home

🕐 1 min read

Plano-based home décor retailer Garden Ridge announced today the company is investing $20 million to rebrand all stores to the At Home brand. The new brand “better reflects the company’s mission to provide customers with more than 50,000 unique home décor products for every room, every style, at everyday low prices,” according to a news release from Garden Ridge. Along with the new name and branding, the stores have been redesigned.

“Our new name, At Home, better reflects our company’s home décor heritage, as well as our aspirations for the future,” said CEO Lee Bird in a statement. “By aligning our in-store transformation and merchandise offerings, the new brand best positions us to succeed as we move forward with our expansion strategy. At Home continues Garden Ridge’s rich, 30-year history dedicated to inspiring our customers to create a home that reflects their unique personality and style, both inside and out.” The rebranding and refreshing of the store environment in all locations is expected to be complete by the 2014 holiday shopping season. The company currently operates 71 stores across 21 states with plans to open 13 net new stores in 2014. At Home is privately held by AEA Investors of New York.  

Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

Related Articles

Our Digital Sponsors

Latest Articles

Not ready to subscribe?

Try a few articles on us.

Enter your email address and we will give you access to three articles a month, to give us a try. You also get an opportunity to receive our newsletter with stories of the day.

Get our email updates

Stay up-to-date with the issues, companies and people that matter most to business in the Fort Worth.

  • Restaurants
  • Technology
  • and more!

FWBP Morning Brief

FWBP 5@5

Weekend Newsletter

  • Banking & Finance
  • Culture
  • Real Estate