PRIM Construction has officially broken ground on a new Ford dealership in Gordon, Texas, that pays homage to the city’s unique history.
Set for completion by April 2025, the dealership will feature an exterior sales building constructed entirely of brick, a nod to the famous Thurber brick plant near Gordon that supplied the bricks for Fort Worth’s Camp Bowie Boulevard and the historic Stockyards.
The 26,000 square foot dealership will house 17 service bays and boast a unique interior designed to enhance the customer experience. With its fireplace, deep leather chairs, and ranch-inspired ambiance, the new dealership aims to be not just a place to buy cars but a destination for car and truck buyers. PRIM Construction has a successful history of building automotive dealerships and says it is proud to bring this innovative project to life in Gordon.
“Projects like this one are what gets our team excited to go to work every day,” said Trent Prim. “The detail, the brick, the interior design, the history, everything about it puts a smile on our faces.”
“We look forward to growing Holiday Gordon Ford into a flagship location in a beautiful new facility built by PRIM,” said Matt Johnson of Holiday Auto Group. “We are proud of the legacy our dealership holds as one of the oldest Ford dealerships in the nation, and we look forward to continuing our service to the rural Texas community.”
PRIM Construction is a general contractor founded in 2007 by Beth and Trent Prim, construction industry professionals who believe the most important element in the construction process is relationships. PRIM has been awarded multiple U.S. Green Building Council LEED Awards and is currently certified as a Women’s Business Enterprise and a state of Texas HUB contractor. The company is certified by the North Central Texas Regional Certification Agency.
Information for this article was provided by PRIM Construction. More information can be found on the PRIM website.