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S & G Group principals earn PRSA certificate in Campaign Measurement and Analytics

Sandra Brodnicki, APR, and Gigi Westerman, APR, Fellow PRSA, recently earned an intensive measurement and analytics certificate from the Public Relations Society of America (PRSA). Brodnicki and Westerman are partners in The S & G Group, a strategic planning and communication consulting firm based in Arlington.

The course focused on expanding the use of research for developing communication plans; evaluating the success of messaging, campaigns, and channels; connecting communication measures to business results; creating in-depth measures for specific channels; and leveraging best practices for research methodology.

As high-level strategists and communication thought partners for clients in business, education, and the nonprofit sector, Brodnicki and Westerman sought the continuing education opportunity as a way to better serve clients and continue to efficiently build research into all phases of communications – from research and planning to implementation and evaluation, they said in a news release

Brodnicki and Westerman are both accredited in public relations, and Westerman is a member of the PRSA College of Fellows. Both also hold certificates in Reputation Management and Crisis Communications from PRSA.

Established in 2015, The S & G Group is a woman-owned business that offers strategic mapping, branding, media relations, integrated communications, crisis risk assessment, crisis management communications, and media and presentation training.

The S & G team has won dozens of top regional and national awards, including an international PRSA Silver Anvil Award of Excellence, and two Best of Show wins in the annual Fort Worth PRSA Worthy awards.

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