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The Ascent: Public Relations 50 Years Ago, Today and Tomorrow Don’t miss the biggest professional development event of the year for public relations and communications practitioners in North Texas. During PRSA Dallas’ full-day Communications Summit, on Friday, October 11, take an in-depth look at public relations then, now and tomorrow. Explore the challenges of public relations leaders from the assassination of President Kennedy 50 years ago to the rebranding of Dallas, the evolution of traditional media and the future of digital, the continued shift from outreach to engagement, positioning for success on the journey from nu-pro to master, and the best of the best as we announce the winners of the re-launched Pegasus Award. Register |