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Friday, January 15, 2021

PytchBlack hires director of sports marketing

Fort Worth advertising and design firm PytchBlack has hired veteran sports industry professional Bryan Delgado as the firms first director of sports marketing. Delgado will manage sports focused accounts, as well as lead business development efforts for the agency. Delgado brings over 10 years of sports marketing experience, having worked across the media, property and agency side of the business. Most recently he worked at the Dallas-based agency, The Marketing Arm, where he managed the execution of collegiate sponsored properties for AT&T including the AT&T Red River Showdown and top national university properties. He also served as account lead for AT&T’s on-site activation at the College Football Playoff New Year’s Six and National Championship games. Before that, Delgado managed all event marketing and sponsorship activation, media relations and social media strategy for ESPN Events, the Big 12 Corporate Partner Program and the Byron Nelson Championship.

“Bryan brings to us a wealth of sports industry knowledge, big agency experience and process having managed national accounts,” said Andrew Yanez, PytchBlack Managing Partner. “His addition to our team enhances PytchBlack’s sports marketing expertise for our clients and is a direct reflection of our continued growth in the collegiate sports category.”

Delgado obtained his undergraduate degree from the University of Oklahoma and completed graduate school at Ohio University where he earned an MBA and a Masters in Sports Administration.

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