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Sunday, January 17, 2021

Renfro Foods has launched a one-of-a-kind Craft Beer Salsa

Two Fort Worth-based family-owned companies — Renfro Foods and Rahr & Sons Brewing Company — have teamed up to create and offer unique, craft-salsa product.

“We take great pride in being a locally owned family business, so it was a natural fit to team up with our neighbors over at Mrs. Renfro’s who operate in a similar manner,” said Fritz Rahr, president of Rahr & Sons, in the release.

Renfro Foods is known for its award-winning salsas and the expect no less from the new Mrs. Renfro’s Craft Beer Salsa. The salsa features “a blend of the usual salsa spices and Texas Red amber lager,” and comes with a medium heat profile, according to a news release.

“We did our first seasonal item, Pumpkin Salsa, last year and it was a huge hit,” said Renfro Foods President Doug Renfro, in the release. “We wanted to do another one for this fall. As we’re thinking of this, Fritz Rahr was looking to be involved with a salsa project. This seemed like a no-brainer for us to work with a local microbrewery and to do something really innovative and creative like Craft Beer Salsa.”

“Chips and salsa are a staple snack here in Texas and Mrs. Renfro’s takes great care and pride in offering up the best salsa in the country, so it just made sense to develop a Texas Craft Beer Salsa partnership,” Rahr said in the release. “Working with their team on the recipe was a lot of fun and we had no shortage of ‘sample tasters’ here at the brewery throughout the development process. I think we landed on a solid final product and we are proud to display the Rahr & Sons logo on the Mrs. Renfro’s salsa label.”


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