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Wednesday, April 21, 2021

RIDE TV gets deal to air on Verizon FiOS television

By Scott Nishimura snishimura@bizpress.net

Ride Television Network, the Fort Worth-based horse lifestyle network that launched earlier this fall, said Thursday it reached agreement with Verizon to distribute RIDE TV to FiOS TV customers.

RIDE TV will begin airing on FiOS in the first half of 2015, Ride Television and Verizon said. Ride executives confirmed to The Business Press in November they reached an agreement with Verizon and were negotiating delivery platforms.

“Americans love horses and RIDE TV will provide high quality entertainment to both passionate horse owners and general audiences who just love great entertainment,” Michael Fletcher, CEO of Ride Television, said. “We applaud Verizon for supporting an independent channel like RIDE TV to bring important and entertaining programming to Americans.”   ”This is a good content deal for both parties,” Terry Denson, Verizon’s vice-president for content acquisition and strategy, said.  “We look forward to airing RIDE TV for our customers who embrace the equestrian lifestyle.”

RIDE executives said in November they expect national cable or satellite distribution within the next year. It’s available nationally on the KlowdTV internet subscription streaming service. The network launched Oct. 1 and secured its first cable distribution deal, appearing in Ohio, Pennsylvania, and West Virginia.

It’s entering Maryland through the same cable company, and secured another deal to enter Nebraska in the first quarter.

Partners include the Paul Mitchell hair care products and Patron spirits founder John Paul DeJoria, Tom O. Moncrief of Montex Drilling, lawyer Kenneth Jones, and three-time Super Bowl champion Jay Novacek of the Dallas Cowboys.

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Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

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