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Salad Spice: Grapevine startup adds flavor without calories

🕐 2 min read

The Salad Spice Company


Plenty of entrepreneurs produce products the public may never see, but for one Grapevine company, the public can not only see the product but taste it too.

The Salad Spice Co., started in 2015, brings an innovative alternative to healthful eating that does just what the name says to a salad, while avoiding oils, fats and unwanted calories and retaining flavor.

Salad Spice is single-serve packages that come in flavors that include peppery garlic, Asian, honey mustard, sweet Greek, and ranch. Customers simply sprinkle the ingredients over a salad, adding flavor to a lunch or dinner.

Denise Fusselman, owner of The Salad Spice Co., said her product is targeted to individuals who are health-conscious and/or have busy lives.

The product was launched in 2016, a year after the company was formed.

“We consider 2016 our test market year. With rave reviews and reorders we have listened to what consumers want,” Fusselman said.

“I didn’t like the taste of veggies and labored over ways to eat healthier. One day inspiration came to me, and I started making concoctions to spice up my meals,” she said. “After much experimenting I immediately saw this as an alternative to salad dressing. This could benefit millions of people who have the same dilemma. More flavor with less fat and calories resonates with everyone who tries it.”

As for allergen information on each flavor:

*Asian — Dairy-free, no added MSG.

*Honey mustard — Dairy-free, wheat-free and soy-free, no added MSG.

*Peppery garlic — Free of gluten, dairy, wheat and soy, no added MSG.

*Ranch — Free of gluten, wheat and soy, no added MSG.

*Sweet Greek — Free of gluten, dairy, wheat and soy, no added MSG.

Salad Spice not only makes vegetables taste better, but also improves the taste of meats, the company says.

One teaspoon, enough seasoning for about a 9-inch salad plate, contains between 5 and 30 calories. Normal dressing can range between 60-500 calories, Fusselman said.

“Straight from the colander to the bowl, Salad Spice melds together with the dry seasoning and coats your salad with flavor,” she said. “No additional wet ingredients needed, thus, saving calories by eliminating the oils and fats. This is a breakthrough for salad lovers and those wanting flavor without the calories.”

The company is working on distribution outlets. In the interim, Salad Spice can be ordered online from the company website, Costs are $4.75 for a 3.25-ounce bag or $5.95 for a 10-pack of single servings.

There are more flavors in the works, Fusselman said, including Italian and lemon herb. Also, a salad-themed restaurant may be in the future, she said.

“Salad Spice wants to increase nutritional education and offer healthy solutions with great taste. Two-thirds of America’s population is obese or overweight,” she said. “We’re here to help people eat healthy and make eating healthy simple. We take the salady taste out of salad and help you enjoy the salad-eating experience.”

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