FORT WORTH, Texas — Saladmaster, the premium direct-sales cookware company known as the original creator of the waterless cookware market, celebrated its 80th anniversary in Milwaukee during last week’s International Convention, drawing nearly 1,000 dealers and leaders from around the world to celebrate decades of innovation and chart the company’s path forward.
Founded in 1946, Saladmaster has spent eighty years building a global authorized dealer network around a simple promise: healthier cooking made easy. The anniversary convention brought the legacy full circle, combining milestone celebrations with forward-looking announcements about the company’s next chapter of growth.
Saladmaster President Joe Loch announced a significant expansion of the company’s global supply chain, a move designed to support increasing demand and long-term growth across Saladmaster’s international as well as emerging markets. “For 80 years, Saladmaster has grown because we never stopped investing in our dealers and in the quality behind every piece of cookware we sell. We lead, innovate, and change lives — and expanding our global supply chain ensures we can meet the demand of today and continue to change lives for the next 80 years.”
— Joe Loch, President, Saladmaster
Global Training on the Science of Saladmaster
In addition to the anniversary celebrations and supply chain announcement, the convention featured global training sessions on the Science of Saladmaster, the company’s science-backed brand platform, and the MoistureLock Cooking Method. Dealers from Saladmaster’s international markets took part in sessions covering food and nutritional science, product engineering innovation, and West Bend Company factory tours, all designed to support the brand’s signature cooking shows, premium cookware, and kitchen accessories.
The trainings reinforced Saladmaster’s key focus on equipping its dealer network with tools, knowledge, and scientifically-researched data points to communicate the brand’s core promise to consumers: healthier meals with better flavor, texture, color, and nutrient-retention from the MoistureLock cooking method, backed by decades of scientific validation. Additional highlights for the week included long-time dealer Larry Dickman receiving the Legacy Award for 62 years of dedication and contribution to the brand. Best-selling author and story-telling expert Kindra Hall delivered the Friday keynote, “Stories That Stick,” in support of the dealer community and their business development efforts.
The event culminated with a gala evening of awards, dinner, and dancing with Chairman Ryan Reigle and Regal Holdings President Dave Lenz in attendance. Former Saladmaster president Ayo Olaseinde’s induction into the Saladmaster Hall of Fame rounded out the night.
Loch closed the evening with the announcement of the location for the 2028 International Experience, “I’m inviting all of you to come home in 2028. We are going to come home to Texas, to where it all started. Until then, keep moving onward towards our mission – We Change Life.”
About Saladmaster
Founded in 1946 and headquartered in Fort Worth, Texas, Saladmaster designs and sells premium, precision-engineered cookware using the Science of Saladmaster, through a global network of independent, authorized dealers. The Science of Saladmaster platform, a scientifically-designed cooking system includes the MoistureLock cooking method, designed to help individuals and families cook healthier meals with better flavor, texture, color, and nutrient retention. Learn more about the Science of Saladmaster and related business opportunity @ Saladmaster.com. Saladmaster is one of the iconic brands in the Regal Holdings company portfolio.
About Regal Holdings
Regal Holdings is a fourth-generation, family-owned organization with an 80-year legacy of building trusted housewares companies and brands. Regal Holdings provides strategy, shared capabilities, and operating expertise guided by The Regal Way, to partner with its portfolio of companies, brands, and investments.
