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Schwab extends sponsorship at Colonial tournament through 2026

🕐 3 min read

Just a few days before golfers began competing in the Charles Schwab Challenge at Colonial Country Club, the event received the corporate equivalent of a hole-in-one.

The PGA TOUR and the Charles Schwab Corporation on May 25 announced an extension of the title sponsorship for the Charles Schwab Challenge, bringing the agreement’s tenure through 2026. The 2021 Charles Schwab Challenge will be contested this week, May 27-30, at the historic Colonial Country Club in Fort Worth.

The Charles Schwab Challenge – with Charles Schwab currently in its third year as title sponsor — celebrates its 75th anniversary in 2021, with each contest having been played at Colonial Country Club dating back to 1946 when Ben Hogan captured the inaugural event.

As previously announced, the iconic Leonard Trophy and Scottish royal tartan plaid jacket will be awarded to this week’s champion, who also will drive off with a one-of-a-kind Champion’s prize. The model and design of this year’s Champion’s Prize, which will pay homage to the tournament’s milestone anniversary, will be revealed later on Tuesday.

Schwab has introduced many programs designed to engage fans over the past three years including: 

“This tournament has such a significant place in golf – and Texas – history and Charles Schwab is honored to help continue its tradition during this historic 75th anniversary year – and now proudly through 2026,” said Jonathan Craig, senior executive vice president, Investor Services & Marketing at Charles Schwab. “The tournament has long held a deeper meaning given its history and is so important to the Metroplex community where our firm has a proud history and deep footprint of its own. We are honored to further our commitment to Colonial, its fans, and the Dallas-Fort Worth region, and as title sponsor, bring continued stability to this storied event.”

In 2020, the Charles Schwab Challenge was the first event in the PGA TOUR’s Return to Golf in June following a three-month shutdown due to COVID-19 with Daniel Berger winning in a playoff over Collin Morikawa.

“Charles Schwab has been an extraordinary partner of the PGA TOUR and PGA TOUR Champions since 1997, and we saw the strength of that relationship last summer when they raised their hands in volunteering to be the first event back in our Return to Golf,” said Tyler Dennis, EVP and President, PGA TOUR. “With today’s news, we are extremely thankful for their support through 2026 and their continued commitment in making a significant charitable impact in the greater Fort Worth community and across North Texas.”

The Charles Schwab Challenge worked closely with 34 charities in 2019 and 2020 for its successful Birdies for Charity and Rise to the Challenge campaigns, which raised more than $15 million. The event also supports Military charities and First Tee of Fort Worth. The tournament has impacted more than 150 different organizations in the last two decades, totaling more than $130 million.
“We couldn’t be more thrilled with the renewal announcement. Charles Schwab has been a wonderful partner and we are honored to have them as part of our event,” said Jim Whitten, Charles Schwab Challenge Tournament Chairman. “Colonial Country Club and the city of Fort Worth are thrilled with Charles Schwab’s commitment to golf and our community.”

https://fortworthbusiness.com/entertainment/colonial-at-75-charles-schwab-challenge-celebrates-tournament-with-special-events-innovative-ticket-system/

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