Whole Foods Market and Amazon say their discounted prices on best-selling grocery items and holiday staples at Whole Foods Market stores are a sneak preview of the special savings and in-store benefits Amazon Prime members can expect when Prime becomes the official rewards program of Whole Foods Market.
“These are the latest new lower prices in our ongoing integration and innovation with Amazon, and we’re just getting started,” said John Mackey, Whole Foods Market co-founder and CEO. “In the few months we’ve been working together, our partnership has proven to be a great fit. We’ll continue to work closely together to ensure we’re consistently surprising and delighting our customers while moving toward our goal of reaching more people with Whole Foods Market’s high-quality, natural, and organic food.”
Mackey said customers will be able to purchase select organic ($3.49/lb) and no antibiotic ($2.49/lb) turkeys at reduced prices, and just in time for Thanksgiving, Prime members will save even more on turkeys ($2.99/lb organic/$1.99/lb no antibiotic), while supplies last. All fresh turkeys sold at Whole Foods Market must meet the grocer’s strict quality standards, including no antibiotics, no animal by-products in their feed, and animal welfare audits by third-party certifiers like Global Animal Partnership.
Whole Foods Market will also offer lower prices starting on an additional selection of customer favorites across its stores, including: Value Pack Boneless Skinless Chicken Breasts (Organic and No Antibiotic), Responsibly Farmed Raw Peeled Shrimp, and holiday favorites such as 365 Everyday Value Canned Pumpkin, Organic Broccoli, 1lb Organic Salad Mixes, Organic Russet Potatoes, and Organic Sweet Potatoes.
All customers will also see reduced prices on products from some of the most well respected natural and organic brands, including Organic Rice from Lundberg Family Farms, Organic Beans from Eden Foods, Organic Chicken and Vegetable Broths from Pacific Foods, Organic Eggs and Milk from Organic Valley, and Toothpaste from Tom’s of Maine. Whole Foods Market is also offering lower everyday prices on some of the most popular products from well-known brands such as Chobani Yogurt, California Olive Ranch EVOO, Siggis Yogurt, Applegate Hot Dogs, and Fage Yogurt.
Noting that Whole Foods Market customers are increasingly interested in buying eggs from hens that have access to pasture, Whole Foods said it will offer lower prices on Pasture Raised Eggs from Vital Farms.
The lower prices are in addition to reduced prices on best-selling items such as conventional and organic bananas, farm-raised salmon, and no antibiotic NY strip steak.