SXSW: Mayor Price and the Fort Worth Now crew lead downtown bike ride

Mayor Betsy Price and others ramp up for their 15K bike ride as part of Fort Worth Now at Austin's SXSW.

Fort Worth Mayor Betsy Price brought her love of bikes and fitness to Austin through Fort Worth Now. She led a 15K bike ride that started at 9 a.m. at Austin’s Mellow Johnny’s Bike Shop, 400 Nueces St., and ended at 10 a.m. at the Fort Worth Now House, 1100 E. 5th St.

Assembled this morning with her were Brandom Gengelbach, executive vice president of Economic Development with the Fort Worth Chamber, and Mayor of the city of Austin, Steve Adler.

“He’s been a good partner for us, we’ve worked on a lot of issues in the legislature,” she said on how she and Adler have worked together as mayors. “As we always say, pun intended or no pun intended it’s where the rubber meets the road.”

Price expressed her excitement for the ride to begin, exclaiming “Let’s do this thing!”, hugging Adler and jumping on her bike.

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Bikers made their way onto the lawn at the Fort Worth Now house around 10 a.m. full of excitement for both the free mimosas and breakfast tacos, and the day ahead.

“It was awesome, we had a great time,” Gengelbach said. “We just weaved through the downtown Austin area and the riverfront and it was awesome to be able to exercise and share the Fort Worth story with some people that weren’t from here.”

Fort Worth Now house will feature music and panel discussions and the opportunity to virtually try Bell Helicopter’s vertiport and urban air taxi experience.

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