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Trinity River Vision hires marketing manager

Wendy Stane has joined the Trinity River Vision Authority (TRVA) as marketing manager. She was previously community marketing manager at the Fort Worth Star-Telegram. The move was effective Jan. 17.

“Having secured our new $526 million federal authorization, we are ramping up our marketing team to keep up with the construction and development interests,” said J.D. Granger, executive director. “We are very excited to bring Wendy and her 23 years of creative, energetic and interactive marketing experience to the team.”

TRVA is responsible for implementing the Trinity River Vision, a master plan for the river that was first discussed in the 1980s. The Fort Worth City Council in 2003 adopted the current plan that encompasses 88 miles of the Trinity River and its tributaries.

“I am thrilled to join J.D. and the TRVA team. The growth of Panther Island, along with other projects planned along our Trinity River, bring renewed excitement to Fort Worth’s future and I am honored to be part of it,” Stane said.

“We are really excited about the experience she brings to the team,” said Communication Manager Matt Oliver. “Wendy will oversee the TRVA production team, as well as spearhead our social and digital efforts.”

– FWBP Staff

New CEO for Medical City Arlington

Keith Zimmerman, a 26-year health care veteran, will become CEO of Medical Center Arlington April 1, Medical City Healthcare announced on Jan. 23.

Zimmerman has been CEO at Medical City Children’s Hospital and guided women’s and children’s services for the entire Medical City Healthcare division since 2013. Medical City Healthcare, part of Hospital Corporation of America (HCA), operates 13 hospitals and has about 14,000 employees in North Texas.

“Keith’s strategic focus on growth, collaboration with physicians across a complex array of specialties and his ability to deliver an exceptional experience for patients and families will help lead Medical City Arlington to the next level of excellence,” Erol Akdamar, president of Medical City Healthcare, said in a news release.

“Medical City Arlington is a highly regarded full-service hospital with honors including The Joint Commission Top Performer,” Zimmerman said in the release. “I look forward to joining the team of highly skilled health care professionals, developing new strategies and serving the Arlington community with excellence always.”

Zimmerman has held multiple operational and business development positions in health care. He holds an MBA in health care management from Regis University in Denver with graduate honors and an undergraduate degree in business administration from the University of Louisiana.

– FWBP Staff


AZZ Inc. has appointed Ed McGough as a new member of AZZ’s board of directors. McGough will serve until he stands for election at AZZ’s next annual shareholders meeting in 2017. He has been the senior vice president of global manufacturing and technical operations at Alcon Laboratories Inc., a division of Novartis AG, since 2008.

The Greater Fort Worth Chapter of the Public Relations Society of America has named its officers and board of directors for 2017.

Claire Bloxom Armstrong has been named president of the chapter. Armstrong has more than 13 years’ experience in public relations and currently is public relations director at PAVLOV Agency.

Lisa Albert was named vice president of membership/president-elect. Albert has 16 years’ experience in the industry and is senior communications manager at Justin Brands Inc.

Beth Lamb was named vice president of programs. Lamb has over 20 years’ experience in the communications industry and is chief marketing officer at the Ronald McDonald House of Fort Worth.

Additional chapter officers are Brian Murnahan, president at Murnahan Public Relations, treasurer; Tracy Greene, public relations and marketing manager at Amon Carter Museum of American Art, secretary; and Liz Heck, community outreach coordinator at Moncrief Cancer Institute, past-president. Directors are Kay Barkin, social marketer at MHMR of Tarrant County; Lesley Dupre, account director and PR specialist at Balcom Agency; and Richie Escovedo, account director and PR specialist at Balcom Agency. Assembly delegates are Carol Murray, marketing communications director at Blue Zones Project Fort Worth / Healthways; Margaret Ritsch, Roxo faculty adviser and strategic communications instructor at Texas Christian University; and Gigi Westerman, partner at the S&G Group.


Cathy McLaughlin has been named chief nursing officer (CNO) at Medical City Arlington.

McLaughlin has been with Hospital Corporation of America (HCA) for 19 years. She held leadership positions at both Medical City Plano and Medical City Dallas, where she was associate CNO. Her experience includes building and developing specialized programs and services, improving employee engagement and patient experience, advancing nursing practices, and developing and sustaining Magnet designation for excellence in nursing care.

McLaughlin holds a master’s degree in nursing, is a former HCA Frist Humanitarian Award winner and has been recognized as a Great 100 Nurse.


The American Association of Critical-Care Nurses (AACN) recently awarded a silver-level Beacon Award for Excellence to Texas Health Fort Worth’s Neurosurgical Intensive Care Unit.

Established in 2003, the award recognizes hospital units that demonstrate improved patient outcomes and unit performance and also align practices with AACN’s six Healthy Work Environment Standards. Texas Health Fort Worth’s Neurosurgical ICU has 22 patient rooms and offers a wide range of treatments for neurological patients recovering from stroke, epilepsy, movement disorders, brain lesions and tumors.

The late Roger Rienstra of Fort Worth, who led Witherspoon Advertising and Public Relations for many years until his death in 2002, will be inducted into the Southwest Advertising Hall of Fame class of 2017. According to a news release from the Hall of Fame, “Rienstra showed that local agencies in the Southwest could handle national accounts. He was beloved by his employees. During his career, Riestra supported a long list of organizations, community activities, as well as social and church-related causes. He believed in giving back to his community.” The Southwest Advertising Hall of Fame is sponsored by the Tenth District of the American Advertising Federation.


Kodey Taylor has joined John Zimmerman of Briggs Freeman Sotheby’s International Realty. Taylor specializes in Aledo, Possum Kingdom and Fort Worth communities. He is a graduate of Texas Christian University.

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