NEW YORK, NY - JUNE 08: The Cheetos Exhibit Celebrates the Second Annual Search For the Most Unique Cheetos Shapes, this year with $150,000 in cash prizes up for grabs, on June 8, 2017 in New York City. (Photo by D Dipasupil/Getty Images for Ripley's)
How to submit your Cheetos
Cheesy and Flamin’ Hot fans can submit unique finds in each category. Through August 6, fans can simply submit a photo and the story of their one-of-a-kind Cheetos shape to:
www.CheetosMuseum.com or submit through Instagram, @cheetos, and Twitter, @ChesterCheetah, using #CheetosMuseum #Contest. Submissions will be judged weekly based on the creativity of the Cheetos shape description, and how closely the shape resembles that description. Two weekly winners, one Cheesy and one Flamin’ Hot, will be awarded $5,000 each.
In August, the Cheetos brand will then turn the voting over to the public to determine the grand prize winning shape. Fans will choose which makes the better Cheetos masterpiece – Flamin’ Hot or Cheesy – when the top Flamin’ Hot shape and the top Cheesy shape go head-to-head”. The owner of the Cheetos shape with the most votes will receive an additional $50,000 grand prize and have his or her shape displayed as a part of the famous Ripley’s Believe It or Not! Odditorium’s collection – earning a place in artistic history.
When does food belong in a museum? Cheetos, the crunchy flagship brands from PepsiCo’s Plano-based Frito-Lay division wants to find out.
The brand is again asking America what they see in their Cheetos to find the most sought-after Cheetos works of art for the official Cheetos Museum.
To officially kick off the hunt for the next priceless Cheetos shape, Cheetos and Ripley’s Believe It or Not! have teamed up to bring Chester’s exhibit of oddly-shaped Cheetos to life in an exhibit. Cheetos fans will hunt for hidden shapes in a completely immersive exhibit made with more than 128,900 Cheetos, and experience endless halls of one-of-a-kind Cheetos shapes in a mirror-lined infinity room at the Times Square Ripley’s Believe it or Not! Museum at 42nd Street between 7th and 8th Avenues.
Fans will be able to show which flavor is their muse as the best Flamin’ Hot and Cheesy Cheetos shape submissions face-off in two new “halls” of the museum. And, just in time for the opening of the new exhibit, Cheetos has released a new flavor, Flamin’ Hot Chipotle Ranch.
“We are back to find out which Cheetos make the best masterpiece – Cheesy or Flamin’ Hot! We’re excited to see what our fans will find, and to partner with Ripley’s Believe It or Not! to curate the most unbelievable Cheetos Museum exhibit to date,” said Ryan Matiyow, senior director of marketing, Frito-Lay.