New York-based Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management (CRM) specialist group within Omnicom Group Inc. (NYSE: OMC), has acquired a majority stake in Addison-based Credera.
Credera is a full-service provider of management and technology consulting services that has a core focus on marTech and ecommerce platforms.
“Credera works directly with the C Suite to help companies transform their business for the digital age,” said Luke Taylor, CEO, Omnicom Precision Marketing Group. “Credera has become a trusted business advisor to change leaders across an impressive roster of B2B and consumer companies. We welcome them to the Omnicom family.”
Credera has expertise in developing and implementing customer-centric technology platforms. Along with Omnicom Precision Marketing Group’s global presence, depth in creative, and leadership in data and analytics, the combination will create a compelling offering for Omnicom’s existing client base and prospects, according to an Omnicom news release. No price for the transaction was released.
“Omnicom is an excellent strategic and cultural fit that gives us direct access to a much larger client base, suite of services and talent,” said Credera’s CEO and Chairman, Rob Borrego, who will continue at the helm of the management team and organization. “Credera and Omnicom Precision Marketing Group can take an idea all the way from its conception upstream, to its implementation downstream – from the white board, through development, to a consumer’s device. By joining forces, we can do this on a larger scale and accelerate our combined growth in management and marketing technology consulting.”
Credera was founded in 1999 and serves a wide range of clients from Fortune 500 companies to emerging industry leaders including Southwest Airlines, National Geographic, EmployBridge, NRG, HomeAdvisor among others. Credera currently employs over 300 consulting professionals with offices in Denver and Houston.