Japan’s Toyota sees profit slip, holding up despite pandemic

Toyota's best-selling vehicle in America was recognized by the Texas Auto Writers Association (TAWA) at the annual Texas Truck Rodeo event. The 2021 RAV4 TRD Off-Road was named Compact SUV of Texas for the second consecutive year. courtesy photo

By YURI KAGEYAMA AP Business Writer
TOKYO (AP) — Toyota’s July-September profit fell 11% from a year earlier as the coronavirus pandemic slammed global demand, but Japan’s top automaker appeared to be holding up better than weaker rivals that have sunk into the red.

Toyota Motor Corp. reported Friday a quarterly profit of 470.5 billion yen ($4.5 billion), down from 530 billion yen a year ago. Quarterly sales slipped to 6.77 trillion yen ($65 billion) from 7.64 trillion yen.
Its president, Akio Toyoda, told reporters Toyota employees worked extremely hard, including making masks and face shields and boosting efficiency at factories to achieve results despite the pandemic.

“Toyota has become gradually stronger,” he said, offering gratitude and praise for how resilient Toyota has proven itself to be.
“This shows how each individual worked so hard,” said Toyoda, the grandson of the automaker’s founder, vowing that each of its employees will keep thinking about contributing to a better world.
Toyota raised its global sales forecast to 9.4 million vehicles for the fiscal year through March 2021, better than its earlier forecast for 9.1 million vehicles. That’s still lagging behind the more than 10.5 million vehicles sold in the last fiscal year.
Toyota, based in Toyota city in Aichi, central Japan, said it expects to record a 1.4 trillion yen ($13.5 billion) profit for the fiscal year. It earlier projected 730 billion yen ($7 billion) in profit.

Toyota, which makes Lexus luxury models and the Prius hybrid, recorded 2 trillion yen ($19 billion) in profit the previous fiscal year. Toyota Motor North America is based in Plano.
Toyota’s operating income fell in most regions, including Japan and other Asian markets, but improved in North America. Operating Officer Kenta Kon expressed caution about the U.S. outlook, given the rising coronavirus cases. But he said Toyota’s latest models were popular, and dealers were adjusting incentives to get good results.

All the world’s automakers have been slammed by shrinking demand as COVID-19 squelches economic activity. Some nations, including Japan, have sunk into recession.
Although uncertainties persist about further outbreaks and when a vaccine might be available, there are signs of recovery in some parts of the world. Japan has managed to keep pandemic-related deaths at fewer than 2,000. It has reported about 105,000 cases nationwide.

Japanese rival Nissan Motor Co. reports earnings next week. Nissan has been fighting to restore its brand image, after its former chairman, Carlos Ghosn, jumped bail in late 2019 while awaiting trial on financial misconduct charges. _
Yuri Kageyama is on Twitter https://twitter.com/yurikageyama