57.7 F
Fort Worth
Friday, November 27, 2020
Business A Girl Scout calls her cookies "as flavorless as dirt" – then...

A Girl Scout calls her cookies “as flavorless as dirt” – then sells 7,000 boxes

Other News

Two Fort Worth firms form strategic alliance

Mosaic Strategy Partners and SKM Communication Strategies form alliance After years of successful collaboration, two Fort Worth-based firms, Mosaic Strategy Partners (Mosaic) and SKM Communication...

Fort Worth advertising agencies take home regional awards

This story was reposted after it was lost during a website transition. Fort Worth advertising agencies and professionals won 37 awards at the 2020...

Exxon’s oil slick

Exxon Mobil is slashing its capital spending budget for 2020 by 30% due to weak demand caused by the COVID-19 pandemic and a market...

Folk music’s Mark Twain: 7 Essential tracks from John Prine,

NEW YORK (AP) — Some people, the songs just come out of them. For nearly half a century, they tumbled out of John Prine...

One thing about 11-year-old Charlotte McCourt: She doesn’t mince words.

The Girl Scout has taken an unorthodox approach to selling cookies. She’s being honest. She says the Trefoil cookie is “kind of boring,” the Do-Si-Do suffers from “unoriginality and blandness,” and the Toffee-Tastic is “as flavorless as dirt.”

Her reviews were made public in a viral Facebook video by actor and TV host Mike Rowe, according to a Daily Mail article, after a letter she wrote to a prospective customer – a friend of her father. Her dad co-hosts a podcast with Rowe.

McCourt is a 21st century salesperson. After being tipped off by her dad about a “very rich” friend, and although she only met the prospect once before, she wrote him with a strong sales pitch. “I’ve been informed that you might want to purchase a few Girl Scout cookie boxes for our troops fighting overseas. This is good news,” she wrote. She called her five-person troop “minuscule but mighty” and validated her credentials as always the one selling the most cookies. Her goal was to sell 300 “delectable” boxes from her website.

She then proceeded to give her scathingly yet refreshingly honest reviews of the cookies. Rowe read the letter on his Facebook video and it went viral, garnering 6 million views and generating sales of 7,000 boxes.

The lesson for any small business owner (and salesperson)? Today’s customers want the facts, the truth and the respect to make their own decisions. “I love being honest with my clients,” McCourt said and also advised that her ratings were “only my opinion, yours may vary.”

Thin Mint anyone?

(100 years ago, Girl Scouts stumbled upon a recipe for success: Selling cookies. Read the story.)


Oh hi there 👋
It’s nice to meet you.

Sign up to receive awesome content in your inbox.

We don’t spam! Read our privacy policy for more info.

Latest News

Sundance Square Christmas tree brightens up Downtown Fort Worth

 The installation of the 2020 Fort Worth Christmas Tree at Sundance Square is now complete. Due to the pandemic and out of an abundance...

The rise and fall of Tab – after surviving the sweetener scares, the iconic diet soda gets canned

Tab, the Coca-Cola company’s original diet soda brand, is headed to the soda graveyard, joining retired brands such as Like, Leed and Limette. Coca-Cola has...

Several local Walmart Supercenters remodeled in time for holidays

Fort Worth and Arlington residents will soon get a first look at the newly remodeled Walmart Supercenters at 9500 Clifford Street, 8401 Anderson St....

Retail trade group sees solid holiday sales despite pandemic

By ANNE D'INNOCENZIO AP Retail Writer NEW YORK (AP) — The National Retail Federation, the nation's largest retail trade group, expects that holiday sales could...

Grapevine company acquires San Antonio family business

Grapevine-based Able Machinery Movers, a heavy machinery-moving and rigging company, announced Nov. 24 the acquisition of Diamond E Rigging, a family-owned rigging and heavy equipment relocation business...