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Alcon makes eye contact with New York Fashion Week

🕐 3 min read

Win a chance to attend New York Fashion Week

If you’ve ever dreamed of attending New York Fashion Week: The Shows, here’s your chance!

Fort Worth-based Alcon, a global leader in eye care and a division of Novartis, is inviting people to play with their eye color as part of the AIR OPTIX® COLORS contact lenses sweepstakes for a chance to go backstage at the most exciting fashion event of the year.

Entering is simple, the company said in a news release.

Just wear or virtually try on one of 12 colors in the Alcon AIR OPTIX® COLORS portfolio and upload a public photo of your look to Instagram.

The sweepstakes, which runs through Dec. 11, 2018, highlights the newly launched Gemstone Collection of contact lenses – a trio of colors including Amethyst, True Sapphire and Turquoise.

“AIR OPTIX® COLORS contact lenses offer a great option to enhance eye color and express yourself in new ways, whether or not you need vision correction,” Sergio Duplan, North America Region President, Alcon, said in the news release. “This sweepstakes is a creative way to open our audience’s eyes to exploring new looks and sharing them through social media, for the opportunity to win a VIP experience at the premier New York fashion event of the year.”

Follow these steps for a chance to be Alcon’s guest, with VIP lounge access before a runway show as well as a backstage tour to witness the behind-the-scenes excitement, during New York Fashion Week: The Shows:

Follow @AIROPTIXCOLORS on Instagram

Snap a photo wearing your favorite AIR OPTIX® COLORS contact lenses – whether you’re already an AIR OPTIX® COLORS contact lens wearer, getting fitted for the first time at your eye doctor’s office or trying them on virtually at the AIR OPTIX® COLORS Color Studio Post your photo on Instagram with the hashtags #Sweepstakes and #ReadyToPlay Alcon has enlisted the help of two fashion-forward social media influencers, Laura Sanchez and Raye Boyce, to showcase their own favorite AIR OPTIX® COLORS looks, and help spread the word about the AIR OPTIX® COLORS sweepstakes to aspiring fashionistas from coast to coast. Both Laura and Raye have a passion for beauty, color and fashion, and will encourage their fans throughout the sweepstakes period to get up close and personal with the full palette of 12 AIR OPTIX® COLORS contact lens options including True Sapphire, Amethyst, Turquoise, Gray, Blue, Green, Pure Hazel, Brown, Sterling Gray, Brilliant Blue, Gemstone Green and Honey.

Alcon AIR OPTIX® COLORS contact lenses are available with a prescription from an eye doctor. These contact lenses are a monthly-replacement, daily-wear lens made with exclusive SmartShield® Technology to help protect the lens from irritating deposits for consistent comfort, plus breathability for healthy looking eyes.

People interested in entering the sweepstakes by enhancing their eye color can visit to find an eye doctor for a fitting and a free trial* of AIR OPTIX® COLORS contact lenses.

An eye exam may be required before contact lens trial. Professional fees may apply. One pair of non-corrective AIR OPTIX® COLORS contact lenses will be provided for wear in-office only. Offer available at participating offices.

Visit to see the complete details and Official Rules for the sweepstakes.

Alcon plans to announce the sweepstakes winner at the end of December 2018 on AIR OPTIX® COLORS Facebook and Instagram channels.

No purchase or payment is necessary to enter or win this sweepstakes. a purchase or payment will not increase odds of winning, the company said.

Experience the interactive Multichannel News Release here:

– FWBP Staff

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