The city of Arlington and the Arlington Convention & Visitors Bureau (CVB) announced a new official brand for the city on June 25: “Arlington: The American Dream City.” The City and CVB worked closely together to develop the brand, interviewing hundreds of people from across Arlington to understand their perception of our past, present and future, according to a news release.
“Arlington is multi-dimensional with a lot to offer families, businesses, consumers and visitors,” said Jay Warren, Arlington marketing communications manager. “When building this brand, it was important that we approach it by looking at the entire community. We wanted to make sure it represents all of Arlington.” While Arlington is home to some of the largest employers and highest-profile sports teams in North Texas, it wasn’t until the construction of the Dallas Cowboys home, AT&T Stadium, and its use for the Super Bowl, NBA All-Star Game, NCAA Final Four and other big events that Arlington has gained an international presence. “With this added attention, City Council recognized a greater need for Arlington to tell its own story. To talk about our history, our vision, our future and what makes Arlington unique,” said Arlington Mayor Robert Cluck.