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Culture Billy Bob's to sponsor TCU's Frog Alley

Billy Bob’s to sponsor TCU’s Frog Alley

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Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

 

Billy Bob’s Texas, billed as the world’s largest honky tonk, will serve as presenting sponsor for the 2013 Texas Christian University (TCU) Frog Alley. Frog Alley, TCU’s official free pre-game party for home football games, starts hopping two hours before every kickoff. Frog Alley is located on the east side of the stadium by the Dee J. Kelly Alumni and Visitors Center. Festivities include face painters, balloon artists, bounce houses, magicians, inflatable games, live music and broadcast from local radio stations.

“As a TCU alum, I’m excited that Billy Bob’s is supporting TCU’s Frog Alley as presenting sponsor,” said Billy Bob’s President Concho Minick. “This is a great opportunity to reach TCU fans with information about the club and provide a discount on our shows to TCU ticket buyers.”

Billy Bob’s, which features more than 300 live music concerts a year, will offer two-for-one admission every Friday night to anyone presenting a TCU football game ticket. Representatives from the venue will be on-site at each TCU home football game to distribute concert schedules and enter individuals to win tickets or other prizes.

bdillard@bizpress.net  


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