67.1 F
Fort Worth
Monday, September 28, 2020
- Advertisements -
Business Chipotle testing a new restaurant design

Chipotle testing a new restaurant design

Other News

Petalo, not Charmin: Virus brings Mexican toilet paper to US

By JOSEPH PISANI AP Retail Writer NEW YORK (AP) — Toilet...

Mall owners close to buying JC Penney out of bankruptcy

By ANNE D'INNOCENZIO AP Retail WriterNEW YORK (AP) — Mall owners Simon Property Group and Brookfield Property Partners are close to a...

At Home launches collection with Fort Worth connection

At Home Group Inc. (NYSE: HOME), The Home Décor Superstore, has debuted an exclusive collection with interior...

Former Toys ‘R’ Us reopens as Havertys in Southlake

HAVERTYS (NYSE: HVT and HVT.A) will officially open its new store in Southlake Corners on Friday, August 21, 2020. The 32,300 square...

Chipotle Mexican Grill (NYSE: CMG) announced Dec. 19 that it’s testing a new restaurant design.

The new design will be trialed in four new restaurants of the following types: an urban store front, a standalone restaurant with a Chipotlane and an endcap unit with a Chipotlane, in Chicago, Cincinnati, and two locations in Phoenix. So if you’re one of the chain’s sometimes cultish fans, you’ll have to head to Dallas Fort Worth International Airport for a taste of the new concept.

Additionally, the new restaurant design will be trialed in two retrofits in Newport Beach and San Diego. As part of its stage gate process, Chipotle will assess the performance of each restaurant for transactions, guest feedback, and ability to incorporate future menu innovations, among other metrics, before determining which design will roll out nationally.

With Chipotle’s digital business increasing in size to $1 billion dollars, new in-restaurant features are being installed to increase convenience for customers and delivery drivers alike. Walk-up windows and premium placement for digital built in pick-up portals will allow customers to receive their food more efficiently than ever.

“By better suiting our restaurants to accommodate the digital business, we’re able to finalize orders more effectively and provide a better overall experience for our guests,” said Curt Garner, Chief Technology Officer.

The new restaurant design will emulate Chipotle’s commitment to transparency. Open views and front row seating provide direct lines of sight into the kitchen, where crew members hand prepare fresh food with real ingredients every day. The openness of this design will aim to increase communication and foster a sense of community with the restaurants. Additionally, bottled beverages will be more accessible with a customer-facing reach in cooler built into the serving line.

“While we are staying true to Chipotle’s heritage, we are also excited to integrate new, innovative physical features into the restaurant that complement our growing digital business,” said Tabassum Zalotrawala, Chief Development Officer of Chipotle. “Our eco-friendly, natural aesthetic and locally sourced approach to this design builds on our strong brand values and mission of cultivating a better world.” WWW.CHIPOTLE.COM

- Advertisements -
- Advertisements -

Latest News

What to Know: Top 100 Day and Christmas for those jittery for java

It’s Top 100 announcement day! Today we’re announcing our Top 100 event and several of our honorees. It’s a...

Live venues are the lifeblood of music culture and must survive

Alexandros Skandalis, Lancaster University People use live music as...

Southside Bancshares to ring NASDAQ opening bell on Monday, Sept. 28

Southside Bancshares Inc. (Nasdaq: SBSI), the holding company of Southside Bank, will ring the Nasdaq Opening Bell on Sept. 28, 2020 from...

What to Know: Homes, more homes and one hit and then several hits

Sept. 25 is National One-Hit Wonder Day and Fort Worth has some claim to fame in that regard. One-Hit...

New Master-Plan 1,000 home community set for Northlake

Taylor Morrison has announced The Ridge at Northlake, a new master-planned community located near Northlake in Denton County...