51.3 F
Fort Worth
Thursday, February 25, 2021

‘Fear the Walking Dead’ crushes the ratings

Tired of endless spin-offs of your favorite shows, worrying if they’ll dilute the brand or ruin the legacy of the original? Sorry! As it turns out, spin-offs are a very profitable idea in this TV climate, so brace yourself for more.

As proof, AMC’s “Fear the Walking Dead” — a prequel of its wildly successful, highly-rated “Walking Dead” drama — premiered to a ridiculously high 10 million viewers on Sunday night, making it the most-watched series debut in cable history in total viewers. Even better, 6.3 million of those people are in the coveted 18-to-49-year-old demographic, the favorite of advertisers.

The last time this strategy worked? In February, when AMC’s “Breaking Bad” spin-off “Better Call Saul” also crushed the ratings with 9.8 million viewers. While the show’s buzz dropped off pretty quickly after, the drama still landed quite a few Emmy nominations this year, including one in the prestigious Best Drama race.

While new programs are always risky, it’s a solid move to simply give viewers more of their favorite show to get a ratings boost: Broadcast staples like “NCIS” and “Law & Order” and “CSI” have been spinning off and multiplying for years. AMC got a taste of this when it started producing after-shows like “Talking Dead” and “Talking Bad” to analyze their hit shows. Spin-offs for both were inevitable.

Even though spin-offs aren’t a long-term solution, it still works for AMC’s reputation in a post-“Mad Men” world: Now, instead of talking about how the channel’s newer shows like “Halt and Catch Fire” and “Turn” aren’t getting “Mad Men”-level buzz, people are focused on the network’s penchant for absurdly high ratings on the other programming.

Related Articles

Our Digital Sponsors

Stay Connected

7,347FansLike
1,942FollowersFollow
11,787FollowersFollow
93SubscribersSubscribe

Latest Articles

Get our email updates

Stay up-to-date with the issues, companies and people that matter most to business in the Fort Worth.