Budweiser & Lyft upping the ante to reduce drunk driving

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Last year Budweiser and Lyft partnered to provide 35,000 safe rides home at peak party times across seven states.

This year, in an effort to prevent even more drunk-driving Bud and Lyft have expanded their partnership to include 150,000 round trip rides in their new Give A Damn campaign.

“With this new round-trip offering, both companies hope to empower more consumers to plan ahead, help spread Bud’s “Give A Damn” message and inspire friends, families, and neighbors to do the same,” a news release stated.

This expansion will allow the companies to double the ride credit from $10 last year to $20 this year, given out in two $10 credits.

- FWBP Digital Partners -

The program is also expanding to new cities. Lyft and Budweiser are now offering up to 10,000 round-trip rides every weekend across the 10 states where Lyft is available: New York, Colorado, Illinois, Florida, Massachusetts, Pennsylvania, Missouri, Texas, Georgia and Washington, D.C.